Delivery Order Profit (€18 burger)
| Ingredient | Qty / portion | Unit | Price / unit (€) | Cost (€) |
|---|---|---|---|---|
| Menu Price (delivery) | pcs | — | ||
| Food Cost | pcs | — | ||
| Platform Fee (30%) | pcs | — | ||
| Packaging | pcs | — |
Cost per Portion
€0.00
Total Batch Cost
€0.00
Professional Tips for Accurate Costing
- Delivery menu items should price 15–25% above dine-in equivalents.
- Strip dishes that travel poorly — soggy or melted dishes get bad reviews.
- Sell combos (main + side + drink) — increases average order value 35–60%.
- Avoid items below €8 on delivery — fees consume the margin.
Frequently Asked Questions
Start with dine-in price + 18–22% to absorb platform fees, packaging and lost margin. €15 dine-in becomes €18 on Deliveroo.
Items that travel well (pizza, burgers, bowls, curry), combos with sides and drinks, family meal deals. Avoid items that need plating or temperature precision.
Platform fees (28–35%) + packaging (€0.45–0.85) + cold/soggy food = lower customer experience and lower margin. Pricing must compensate.